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Internet Marketing Expertise
Internet Marketing Expertise: SEO, Google Ads and AI Search
I work across the full internet marketing stack: organic search, paid search and the AI engines that now answer questions before anyone reaches a results page. This page covers the services I run day to day and where my hands-on experience sits.
Monthly ad spend
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Certifications
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Client accounts
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Years in SEO
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Core Disciplines
Three Areas of Internet Marketing I Work In
Most internet marketing roles ask for one of these. I run all three, which is the reason organic and paid decisions on my accounts line up instead of competing with each other.
SEO
Technical SEO audits, local SEO and Google Business Profile, on-page and content strategy, schema and site architecture. See the full SEO breakdown.
PPC and Google Ads
Paid search and SEM: campaign structure, keyword and negative research, responsive search ads, budget pacing and conversion tracking.
AI Search Optimization
GEO, AEO and AI Overviews. Getting a business understood and cited by ChatGPT, Gemini, Perplexity and Google AI answers.
Day to Day
What Internet Marketing Services Actually Involve
Internet marketing is a broad title. These are the specific pieces of work I own on an account, from the first crawl through to the monthly report. I also build the websites themselves, in WordPress, Wix and Squarespace.
Technical SEO
Crawling sites in Screaming Frog, fixing redirects, status codes, canonicals, index bloat, duplicate titles and crawl waste.
Local SEO
Google Business Profile categories and services, citation and NAP consistency, location pages and service-area structure.
Content and On-Page
Keyword research, search intent, page structure, internal linking and copy that answers the question a searcher actually asked.
Paid Search and SEM
Google Ads campaign builds, tightly themed ad groups, negative keyword work, weekly search term reviews and budget pacing.
Analytics and Tracking
GA4 and Google Tag Manager setup, conversion actions, event tracking and checking the whole path from click to confirmed lead.
Schema and AI Visibility
Structured data, entity markup and llms.txt so both search engines and AI models can read a site correctly.
The Evidence
Where This Experience Comes From
Agency work, freelance client accounts and websites I built and still maintain. Every claim on this page traces back to something you can look at.
Client Work
Three client websites I built and optimized, with the specific work and tools listed for each one.
Resume
Roles, dates, responsibilities, education and certifications in one page.
My Story
How I moved from teaching into search marketing, and what that background brings to the work.
FAQ
Internet Marketing Questions
Internet marketing covers everything that brings a business qualified traffic online. In practice that means organic search (SEO), paid search (Google Ads and SEM), the analytics and conversion tracking that prove what worked, and now AI search visibility. I run all four rather than specializing in only one.
The terms are used interchangeably by most employers. Internet marketing usually describes the channels that live on the web, such as search, paid ads and website content. Digital marketing is sometimes used more broadly to include email and social. My work sits in search, paid search, analytics and AI visibility.
Both. Running organic and paid together means keyword data from one feeds the other, landing pages get built once and serve both channels, and the reporting shows which side actually produced the lead instead of each channel claiming credit.
Remote SEO specialist, PPC specialist, search marketing and digital marketing roles. I am based in North Carolina, work Eastern Time and take remote positions nationwide.
Semrush and Screaming Frog for research and crawling, Google Ads for paid search, Google Analytics 4 and Google Tag Manager for tracking, Google Search Console for performance data, Google Business Profile for local, and WordPress with Elementor for building and fixing pages.
Hiring for Internet Marketing or Search?
If you are filling an SEO, PPC, search marketing or digital marketing role, I would like to hear about it. The fastest way to reach me is the contact form.