AI SEO · GEO · AEO · AIO

AI Search Optimization Specialist: AI SEO, GEO & AEO

I help businesses show up in Google AI Overviews, ChatGPT and other AI-generated answers — AI SEO built on the same technical SEO, structured data and content foundations that win in regular search.

Why It Matters

Search Now Happens Inside AI Answers

People now ask ChatGPT, Gemini, Perplexity and Google’s AI Overviews for answers and recommendations, often before they click a single link. Those tools pull from sources they can crawl, understand and trust.

My GEO work makes sure a business is one of those sources, without giving up the traditional SEO that still drives most organic traffic.

What AI Engines Look For

Crawlable, well-structured pages
Clear, consistent business and entity details
Structured data that labels what content means
Direct answers to the questions people actually ask
Mentions and citations on trusted websites

How I Do It

My Approach to AI SEO and GEO Visibility

AI Visibility Checks

I compare how a brand shows up in Google AI Overviews and ChatGPT answers against regular search results, then map the gaps worth closing.

llms.txt & AI Crawler Access

I've built llms.txt files for client sites and set AI crawler policies so search and answer engines can reach the right content.

Structured Data & Schema

I add and validate schema markup, including Service, FAQ, Restaurant and Menu, so AI systems understand exactly what a business offers.

Entity & NAP Consistency

I keep business names, addresses and phone numbers consistent across Google Business Profile and citations, which AI tools rely on to trust a business.

Answer-Ready Content

I write content and FAQs that answer real questions directly, with the structure and depth AI answers can quote and cite.

AI-Powered Workflows

I build custom Claude AI workflows for SEO audits, keyword grouping and ad copy, with strict accuracy checks so speed never costs quality.

Semrush AI Visibility Essentials Certified

Formal training in how brands earn visibility in AI-generated search results, alongside my Google Ads Search and Google Analytics certifications.

One Connected Strategy

Where GEO Fits With My SEO and PPC Work

GEO isn’t a separate trick. AI engines lean on the same signals good SEO builds: technical health, clear structure and trusted mentions. Because I work technical SEO, Google Ads and AI search every day, the strategy stays connected instead of split across three different people. For the full picture of how these fit together, see my internet marketing expertise hub.

FAQ

AI Search Optimization Questions

What is GEO (Generative Engine Optimization)?

GEO is the practice of making a business easy for AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and cite. It builds on SEO fundamentals such as crawlable pages, structured data and trustworthy content, and focuses on getting a brand included in AI-generated answers.

How is GEO different from traditional SEO?

Traditional SEO aims to rank pages in the list of search results. GEO aims to get a business mentioned or cited inside the answer itself. The foundations overlap heavily, so I treat GEO as an extension of technical SEO, content and local SEO rather than a replacement for them.

What is AIO?

AIO usually refers to optimizing for Google’s AI Overviews, the AI-written summaries that appear at the top of many Google searches. It uses the same signals as GEO: clear structure, direct answers, schema markup and trusted sources.

What is an llms.txt file?

An llms.txt file is a plain-text guide placed on a website that points AI systems to the site’s most important pages and explains what the business does. I’ve built llms.txt files for client websites as part of their AI visibility work.

Do you have hands-on GEO experience?

Yes. I’ve done AI search visibility work for clients, including building llms.txt files, setting AI crawler access policies, implementing and validating schema markup, and checking how brands appear in AI answers compared with Google results. I also hold the Semrush AI Visibility Essentials certification.

Hiring for AI SEO, GEO or Search Marketing?

I’d love to hear about the role and how AI search fits into your team’s plans. See client work or the cities I work with.