My Story

I’m Kris Robinson, an SEO Strategist and digital marketer from Wilkesboro, North Carolina. My path into SEO wasn’t traditional—it grew from my background in language, education, and a fascination with how people find information online. After earning my bachelor’s degree from Appalachian State University and becoming licensed to teach Spanish and ESL, I began experimenting with digital projects that sparked my interest in search.

My first major project was a job board for teaching English abroad, where I discovered how essential organic traffic is for visibility. That experience led me to create KrisDoesEnglish.com, an ESL tool review blog that became my personal SEO lab as I learned how keyword research, content structure, and on-page optimization influence rankings.

From there, I expanded into helping local businesses and organizations improve their online presence. I built and optimized a website for Vision Baptist Church in Millers Creek, NC—boosting its local keyword visibility—and later partnered with NBR Plumbing LLC and Accurate Books Solutions LLC to strengthen their SEO through technical improvements, keyword strategy, UX-focused content, and ongoing analytics.

These projects shaped my approach to SEO: a blend of analytical thinking, clear communication, technical understanding, and a commitment to creating content and experiences that users actually want to find. Today, I help businesses grow their visibility and connect with the audiences searching for them—through data-driven strategy, smart content, and search experiences designed to perform.