PPC · Paid Search · SEM · Google Ads

PPC Specialist: Google Ads, Paid Search & SEM

Google Ads Search certified PPC specialist managing about $8K a month in paid search spend — bid strategy, targeting, ad copy and budget allocation — backed by the SEO and analytics work that keeps campaigns accountable.

What I Manage

Day-to-Day PPC Campaign Management, Not Just Theory

Campaign Strategy & Structure

Search campaigns built around tightly themed ad groups with no keyword overlap, so every search meets the most relevant ad.

Keyword & Negative Research

High-intent keywords found with SEMrush and Google Ads data, plus negative keyword lists from day one to cut wasted spend.

Responsive Search Ad Copy

RSAs written to match search intent, using keyword and location insertion, with every headline checked against character limits.

Budget & Bid Strategy

About $8K a month in managed spend, with budget allocation and bid strategy adjusted to protect performance.

Conversion Tracking

Conversion tracking set up and troubleshot across GA4, Google Tag Manager and Google Ads so results are measured, not guessed.

Lead Quality & Landing Pages

Search terms and landing pages reviewed against real form submissions to judge lead quality, not just click volume.

My Process

How I Run a Google Ads (PPC) Account

Research & Structure

Keyword research, intent grouping and a clean ad group structure before a dollar is spent.

Write Ads That Match Intent

RSAs with keyword and location insertion, aligned with the landing page and the offer.

Track Every Conversion

GA4, Google Tag Manager and Google Ads conversion tracking verified so every lead is counted.

Optimize Every Week

Search term reviews, new negatives, bid and budget pacing, and lead quality checks.

Toolkit

Tools I Use Every Day

Campaigns

Tracking

Research & Reporting

Where This Comes From

Real Paid Search Budgets, Real Accounts

As a Search Marketing Specialist at FreshRobot in Hickory, NC, I manage about $8K a month in Google Ads spend across client campaigns. I’ve built Google Ads campaigns for home remodeling, building products and local service businesses, and I pair paid search with organic strategy instead of running it in isolation.

Certifications & Training

Paid and Organic, Working Together

The keyword and landing page insights from my SEO work make campaigns sharper, and paid search data feeds back into content strategy. Both sit under my internet marketing expertise hub, next to SEO and AI search optimization.

FAQ

Google Ads and PPC Questions

Are you available for PPC or paid search roles?

Yes. I am open to remote PPC specialist, paid search and SEM roles. I am based in North Carolina, work Eastern Time and take remote positions nationwide.

How do you structure a new Google Ads account?

Tightly themed ad groups built around one clear intent each, so the keyword, the ad copy and the landing page all say the same thing. Negative keywords go in from day one rather than being cleaned up later.

Do you set up conversion tracking yourself?

Yes. I set up Google Tag Manager, GA4 events and Google Ads conversion actions, then test the full path from ad click to confirmed lead. Campaigns optimizing against broken or duplicated conversions waste budget no matter how good the targeting is.

How do you keep wasted ad spend down?

Weekly search term reviews, disciplined match types, negative keyword lists that grow with the account, and budget pacing checked against what each campaign actually returns rather than what it was allocated.

What size ad budgets have you managed?

Around $8,000 a month in live Google Ads spend across client accounts, alongside the SEO work on those same accounts.

Hiring a PPC or Paid Search Specialist?

Hiring for a PPC specialist, paid search, SEM or digital marketing role? Let’s talk. See client work or the cities I work with.