RESUME

Kris Robinson: Digital Marketing & SEO Resume

Search Marketing Specialist — Technical SEO, Google Ads & Analytics
Western North Carolina

Professional Summary

Google Ads certified Search Marketing Specialist with hands-on experience in technical and on-page SEO, SERP and competitor analysis, Google Ads and paid search, lead generation, analytics, landing page optimization, and AI search optimization. An out-of-the-box problem solver who meets deadlines under pressure, with a detail-oriented approach and strong written and verbal communication skills. See client work in my portfolio. For a fuller breakdown of each discipline, see my internet marketing expertise hub.

Experience

Search Marketing Specialist

FreshRobot · Hickory, NC | March 2026 – Present

Conduct technical SEO audits covering site architecture, crawlability, Core Web Vitals, title tags, meta descriptions, response codes, and alt text using Screaming Frog and SEMrush
Research competitors, identify long-tail keywords, and build and optimize keyword-focused content using SEMrush, Ahrefs, and Moz
Build and maintain backlink profiles through outreach, guest posting, citation management, and directory submissions; disavow toxic links via GSC and SEMrush
Manage ~$8K/month in Google Ads spend, covering bid strategy, targeting, ad copy, and budget allocation
Monitor GA4 and Google Search Console to track performance, reduce bounce rate, flag indexing issues, and deliver client analytics reports
Apply schema markup, build XML sitemaps, and develop SEO-optimized WordPress websites
Co-manage Google Business Profile listings to maintain NAP accuracy and support local search visibility
Lead client meetings to assess goals, communicate strategy, and advise on content, link building, and funnel optimization

SEO Specialist

Freelance · Wilkesboro, NC | January 2024 – Present

Freelance SEO consultant delivering technical audits, keyword research, content optimization, link building, and data-driven strategy using SEMrush, Ahrefs, and Screaming Frog

ESL Teacher

Wilkes County Schools · Wilkesboro, NC | January 2024 – March 2026

Built a blog on classroom language products for English Language Learners, developing practical SEO, content writing, and keyword skills through hands-on work

Education

Appalachian State University — Boone, NC
B.S., Languages & Literature · May 2019

Certifications

Software & Skills

SEO Tools

Analytics & Tracking

Ads & Local

Web & Productivity

Hiring for SEO, PPC, or Search Marketing?

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